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Other remedies besides a refund
If a product launch promotion goes wrong, a refund is not the only possible outcome. Under UK consumer law, you may also be able to ask for a repair, replacement, price reduction, or compensation in some situations.
The right remedy depends on what exactly went wrong. If the item is faulty, not as described, or the promotion was misleading, different legal options may apply.
Repair or replacement
If the product itself is defective, you can often ask the seller to repair or replace it. This is usually the first step under the Consumer Rights Act 2015.
The seller should carry out the repair or replacement within a reasonable time and without causing significant inconvenience. You should not have to pay for postage, labour, or other costs linked to putting the problem right.
Price reduction
If repair or replacement is impossible, unsuccessful, or not appropriate, you may be entitled to a price reduction. This can mean keeping the product but paying less for it.
A price reduction can also apply where the product was promoted in a misleading way and you did not get what was advertised. In some cases, the reduction may be the full amount paid if the item is effectively worthless to you.
Damages and extra losses
You may be able to claim damages for losses caused by the problem. This could include extra delivery charges, return costs, or the cost of buying a substitute product.
If the promotion led you to suffer a financial loss because you relied on false or misleading information, you may have grounds to claim compensation. Keep evidence such as adverts, screenshots, receipts, and any correspondence with the seller.
Misleading promotions and consumer protection
UK rules also protect consumers from misleading actions and omissions in sales promotions. If a launch offer was unfair, unclear, or exaggerated, you may be able to complain under consumer protection law.
This can be important where the issue is not just with the product, but with how it was marketed. For example, a limited-time offer, bonus item, or “exclusive” launch claim may create rights if it was inaccurate or deceptive.
What to do next
Start by contacting the seller in writing and explain the problem clearly. Say what remedy you want, whether that is a repair, replacement, price reduction, or compensation.
If the seller refuses, you can escalate the complaint through the retailer’s formal process, your card provider, or alternative dispute resolution. For major losses or complex disputes, you may also want legal advice or help from Citizens Advice.
Frequently Asked Questions
Product launch promotion rights remedies besides refund are non-monetary or alternative relief options a buyer or partner may seek when launch promotion rights are breached, such as corrected advertising, additional promotional placement, extended usage rights, service credits, make-good campaigns, replacement assets, or contract changes.
Any party whose product launch promotion rights besides refund were denied, misrepresented, delayed, or improperly limited may request remedies, including customers, channel partners, licensees, advertisers, sponsors, or distributors, depending on the contract and applicable law.
These remedies are appropriate when a refund alone does not fully address the harm, such as when timing, visibility, launch exposure, audience reach, exclusivity, or agreed marketing support was missed and a non-refund remedy can better restore the promised benefit.
Clauses on performance standards, promotional deliverables, make-good obligations, service-level commitments, exclusivity, cure periods, breach remedies, and specific performance can support product launch promotion rights remedies besides refund.
Yes. They can include extended campaign duration, additional ad placements, extra homepage exposure, social media reposts, email inclusion, event sponsorship time, or other added promotional inventory that helps make up for the missed launch exposure.
Yes. Replacement promotional assets can be a remedy, such as revised creatives, updated product copy, corrected branding, new video assets, improved landing pages, or substituted media materials that align with the original launch promotion rights.
Yes. Service credits may be offered as a non-cash remedy, especially when the affected party can still use future promotional services, media spend, platform access, or campaign support and wants value applied to later obligations.
Yes. Specific performance may be available when the promised promotion is unique and damages are inadequate, allowing the aggrieved party to seek actual delivery of the agreed launch promotion rights rather than only compensation.
You generally need the contract, launch plan, purchase order, written communications, screenshots, campaign reports, timelines, and evidence showing what was promised, what was delivered, and how the failure affected the launch promotion rights.
Helpful evidence includes signed agreements, emails, marketing calendars, placement confirmations, analytics, invoices, creative approvals, missed deadlines, and records of reduced reach or visibility tied to the launch promotion rights breach.
Yes. A contract extension can be an effective remedy when the missed launch promotion rights can still be delivered later, allowing the promotional period, exclusivity window, or campaign term to be lengthened to restore value.
Yes. A price reduction or fee adjustment may be offered in place of a refund when partial performance occurred and the parties agree that reduced payment better matches the level of promotional rights actually received.
They may be available even for minor breaches, but the remedy usually depends on materiality, the contract language, and whether the missed promotion caused a meaningful loss of launch exposure, timing, or market advantage.
Yes. Parties often negotiate remedies after a dispute, and product launch promotion rights remedies besides refund can be resolved through revised deliverables, credits, added media, new deadlines, or settlement terms.
Often, yes. Many contracts require a written notice of breach or cure request before other remedies are pursued, so a formal claim can help preserve rights and create a record supporting product launch promotion rights remedies besides refund.
Yes. If exclusivity was part of the launch promotion rights and was compromised, a remedy may include restoring exclusivity, extending exclusivity terms, or providing substitute placement to compensate for the lost advantage.
Yes. If the launch promotion rights were harmed by inaccurate or incomplete promotional statements, a public correction, updated announcement, or retraction can be an appropriate non-refund remedy to fix the record.
Mitigation matters because the affected party should take reasonable steps to reduce losses, and evidence of mitigation can strengthen a request for product launch promotion rights remedies besides refund by showing the remaining harm is real and not avoidable.
Yes. Depending on the dispute resolution clause, product launch promotion rights remedies besides refund can be pursued through arbitration, mediation, small claims court, or litigation, with available remedies limited by the contract and governing law.
Choose the remedy that most closely restores the promised launch value, such as added exposure, corrected materials, credits, extensions, or specific performance, while considering the contract, the size of the breach, and the practical impact on the launch.
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